A researcher flashes the word 'nurse' briefly before showing an ambiguous word that can be interpreted as 'doctor' or 'dock'. Why does the participant perceive 'doctor' more readily?

💡 Explanation

Semantic priming facilitates access to related concepts because the prior activation of 'nurse' spreads to semantically associated nodes like 'doctor' through associative networks; therefore, 'doctor' is perceived more readily, rather than other alternatives due to spreading activation.

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