Why does an expert witness employing rhetoric in court struggle to convince a jury unfamiliar with technical jargon, even with factually correct testimony?

💡 Explanation

Rhetoric utilizes ethos, pathos, and logos; an expert's appeal to ethos fails because the jury doesn't recognize their authority due to unfamiliarity. Therefore, the jury remains unconvinced, rather than being swayed by logic (logos) they cannot follow or by emotional appeals (pathos) that don't connect.

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